Privacy Policy

Last Updated: [26 July 2026]

1. Introduction

This Privacy Policy explains how Berkshire Vintners Limited ("we", "us", or "our") collects, uses, and protects your personal data when you visit our website www.berkshirevintners.com (the "Site") or purchase our products and services. Berkshire Vintners Limited is the data controller responsible for your personal data.

Company Details:
Berkshire Vintners Limited
Castle Hill House, 12 Castle Hill, Windsor, Berkshire, SL4 PD
Company Number: 15526517
Email: info@berkshirevintners.com

2. What Personal Data We Collect

We may collect, use, store, and transfer different kinds of personal data about you, including:

Identity Data: Name, username, or similar identifier, and date of birth (to verify age for alcohol purchases).
Contact Data: Billing address, delivery address, email address, and telephone numbers.
Financial Data: Payment card details (processed via secure third-party payment processors).
Transaction Data: Details about payments to and from you and other details of products and services you have purchased from us.
Technical Data: IP address, login data, browser type and version, time zone setting, and location.
Usage Data: Information about how you use our website, products, and services.
Marketing and Communications Data: Your preferences in receiving marketing from us and your communication preferences.

3. How We Collect Data

We use different methods to collect data from and about you including:

Direct interactions: You may give us your Identity, Contact, and Financial Data by filling in forms or by corresponding with us by post, phone, email, or otherwise. This includes data you provide when you create an account, place an order, or subscribe to our newsletter.
Automated technologies: As you interact with our website, we may automatically collect Technical Data about your equipment, browsing actions, and patterns. We collect this personal data by using cookies and other similar technologies.
Third parties: We may receive personal data about you from various third parties such as analytics providers (like Google) and payment service providers.

4. Lawful Basis for Processing

Under the UK GDPR, the lawful bases we rely on for processing this information are:

Contractual Obligation: Processing is necessary to perform a contract we have with you (e.g., delivering wine you ordered).
Consent: You have given clear consent for us to process your personal data for a specific purpose (e.g., marketing newsletters).
Legitimate Interests: Processing is necessary for our legitimate interests (e.g., to improve our website or for fraud prevention), provided those interests do not override your rights.
Legal Obligation: Processing is necessary for us to comply with the law (e.g., verifying you are 18+ to purchase alcohol).

5. How We Use the Data

We use your data to:

Process and deliver your orders.
Manage your account and our relationship with you.
Enable you to participate in wine investment schemes and storage services.
Improve our website, products, services, and customer experiences.
Send you marketing communications (where you have consented).
Comply with legal and regulatory obligations.

6. Who We Share Data With

We may share your personal data with:

Service Providers: IT and system administration services, payment processors, and professional advisers.
Delivery Couriers: To fulfill and deliver your orders.
Storage Facilities: Such as LCB Eton Park, if you utilize our wine investment and storage services.
Regulatory Bodies: HM Revenue & Customs, regulators, and other authorities who require reporting of processing activities in certain circumstances.

7. International Transfers

If we transfer your personal data outside the UK, we ensure a similar degree of protection is afforded to it by ensuring at least one of the following safeguards is implemented:

Transferring data to countries deemed to provide an adequate level of protection by the UK government.
Using specific contracts approved for use in the UK which give personal data the same protection it has in the UK.

8. Data Retention Periods

We will only retain your personal data for as long as reasonably necessary to fulfill the purposes we collected it for, including for the purposes of satisfying any legal, regulatory, tax, accounting, or reporting requirements.

9. Your Rights under UK GDPR

Under certain circumstances, you have rights under data protection laws in relation to your personal data, including the right to:

Request access to your personal data.
Request correction of your personal data.
Request erasure of your personal data.
Object to processing of your personal data.
Request restriction of processing your personal data.
Request transfer of your personal data.
Right to withdraw consent.

10. Cookies

Our website uses cookies to distinguish you from other users. For detailed information on the cookies we use and the purposes for which we use them, please see our [Cookie Policy].

11. Security Measures

We have put in place appropriate security measures to prevent your personal data from being accidentally lost, used, or accessed in an unauthorized way, altered, or disclosed. We limit access to your personal data to those employees, agents, contractors, and other third parties who have a business need to know.

12. Contact Information

For any questions regarding this Privacy Policy or our data protection practices, please contact:
Email: info@berkshirevintners.com
Address: Castle Hill House, 12 Castle Hill, Windsor, Berkshire, SL4 1PD

13. Right to Complain

You have the right to make a complaint at any time to the Information Commissioner’s Office (ICO), the UK regulator for data protection issues (www.ico.org.uk). We would, however, appreciate the chance to deal with your concerns before you approach the ICO, so please contact us in the first instance.

14. Changes to the Policy

We keep our Privacy Policy under regular review. Any changes we make to our privacy policy in the future will be posted on this page.